KEYWORD IT – Gather up 3 to 5 keywords or adjectives that sum up what your brand image should feel like, visually. What should people feel when they look at it? Is it Light? Minimal? Colorful? Bold? Edgy? Earthy? Inviting? Luxurious?
GATHER – Now that you’ve found your visual keywords, the fun part can begin! Start collecting whatever you’re attracted to, and whatever makes you inspired for your project. You can keep your keyword adjectives in mind as a reference, yet trust your instinct. Grab hold of things that attract you to them, and start putting them aside for your mood board. It can be:
- Photographs (whether you like them because of the composition, the styling, the colors or what you feel when you look at them)
- Colors & textures
- Illustrations & Graphics
- Words, Typography
- Just collect whatever “speaks” to you visually!
GET YOUR MOODBOARD ON – To me, there are three ways to create a mood board:
- The easiest:Use Pinterestand create a pin-board. The only problem with Pinterest is that you can easily get lost among all of the things that you liked and pinned, so make sure that at the end of your research, your pinboard truly helps you visualize. Erase all things that don’t fit in or make it look chaotic. I would recommend keeping a maximum of 15-20 pins on it.
- The wildest:Go old school and get yourself some magazines or prints to cut out from, or collect things that inspire you: foliage, textures, textiles, colors… Pin all of that on a board, or make a real college using a large sheet of paper.
- The cleanest:Save the elements for your mood board, then do the collage digitally, using photoshop or whatever you have. I’m pretty sure there are plenty of tools online as well!
EYES ON TARGET – Remember what you need the mood board for. Maybe you’ll have to “re-structure” what you collected a couple of times, erasing things that are non-essential. If like me, you’re using Pinterest to gather inspiration, you’ll know how easy it is to get distracted. Sometimes I find myself getting lost and collecting images that don’t quite match what I have in mind, forgetting my vision. There are some awesome images out there but it’s important to focus! This does take a bit of practice, but the more you’ll be able to streamline what inspires you, the better your mood board will be.The bottom line is: collect as many things as you want but stay connected to the mood you want to create. You might have to delete a few in order to create a good mood board that is helpful to you.
FEEL IT – Which brings me to my next point: Try to have a range of imagesin your mood board. Don’t just put only graphics for example, or scenery. Try blending patterns, type, textures with images. It helps you have a great chance of grabbing just the correct mood for your project. As a final touch, I love eye-dropping the primary colors of my mood board and putting them into color blocks. Color blocks can be helpful to make your mind “lock” the mood of your board. Besides, they also help you find the perfect color palette for your project.A mood board takes a bit of practice at first, but it’s super fun to make and will save you so much time with your project. It will also help you have a visual guide for it, which you can trust and use when building your brand, or even refer back to it when you reach a turning point or want to try something new.