In this day and age, it is so important to learn how to make customers want to return and buy more from your business. As I am sure you’re already aware – it costs more to get new customers than it does to keep the ones you have. So, you must nurture and care for your customers.
You’ve GOT to make your customers happy. You need to turn them into repeat customers who will bring their friends. If you have unhappy customers, they might share their negative experiences with others.
Essentially, you need to make your customers fall in love with your business. You need them to be so impressed and enamored that they’ll buy into your brand, share it with others, and not turn to a competitor.
But, how do you make customers happy? Check out these six tips I found over on forbes.com to make your customers fall in love with your business.
1. Learn About Customers
To get your customers to love your business, you first need to know what they want. Find out what your customers really want by conducting a market analysis. During a market analysis, you research your target customers to learn about their needs, wants, interests, and demographics. Once you know what customers want, you can give it to them. You can better position your business to attract and keep your target customers. – When customers get what they desire, they’ll be happier.
2. Be Patient
Customers won’t always like how you do things. You’ll almost always encounter clients that will have issues with your products or services. When a customer comes to you with issues, be patient with them! It’s easy to brush them off and quickly push them out the door. But, take time to listen to the customer. Be patient with them and hear everything they have to say. Patience is part of good customer service. After the customer is done explaining their issue, then you can respond. Don’t be rude and treat the customer as if their thoughts don’t matter. – Thoroughly address the customer’s issue.
3. Get Personal
You can connect with customers by being personal with them. Talk to your customers like they’re your friends. Even if you don’t have a one-on-one connection with customers, you can still add personal touches to your business. You might use customer names in emails. I find the best way to connect is through the power of social media. Be YOURSELF! If you want to be personal with customers, don’t be a robot. – Don’t give generic responses that are obviously automated. Find ways to show your business’s personality and include customers in it.
4. Offer Specials
People LOVE sales and deals. I mean, don’t you??? When people get more for their money, they’ll be more likely to come back. You might hold holiday or other seasonal sales. You can offer free trials or buy-one-get-one-free deals. The sales encourage customers to keep coming back to your business. When people love your deals, they’ll love your business more. Even though the sales might cause you to lose some revenue now, the repeat sales from customers should increase your bottom line over time. Hang in there! – Make sure you advertise these deals to your customers. This tactic only works if customers know about the offers.
5. Add A Loyalty Program
You might try adding a loyalty program to your business. For example, a customer might earn discounts or free items after they spend a certain amount or visit your business a certain number of times. A loyalty program for small business gives clients an incentive to keep coming back to your business. – And when they get rewards, they’ll feel good.
6. Keep Customers In The Know
Communicate and be transparent with your customers! When your business has news, updates, and events, let your customers know. Tell them about the exciting things going on and create excitement. Also, tell your customers about bad things, such as product shortages and delays. Be honest about what’s happening within your business. Customers will appreciate your honesty. Customers will get excited when good things happen – and be understanding when bad things happen.