On the Avenue, I believe in showcasing phenomenal women. I believe in sharing stories in hopes that they may help others. I believe in inspiring others through a community because the client base here on ‘The Avenue’ is exactly that. Women everywhere have dreams, ambitions, and goals. These women have proven that they’ve poured they’re hearts into their projects and/or businesses. They’ve probably cried at their failures and have laughed at their mistakes. Now, I’d like to rejoice in their success! I’m telling their stories to share within our community on why they’re phenomenally fierce.
What do you do? I am the owner of Views by Alex an eyewear company that’s coming soon.
Growing up, did you always dream that you would be doing what you’re doing now? I did not always think I’d be doing what I’m doing today. I knew that I was a very creative person, but was always afraid to follow through with any of my dreams. So, once I was old enough to work I just did the basic job thing. Eyewear wasn’t even a thought to me for one reason and one reason only. I didn’t wear glasses! It wasn’t until I became an adult that all of a sudden I needed them.
What made you decide to “go for it” in terms of your career goals/ambitions? Once I learned that failure is all apart of success, I decided to go for it. I believed I no longer had anything to fear. We tend to hold ourselves back. Being around supportive and positive people was also a big help in pushing me to just do it.
Did you face adversity? What did you learn from your setbacks and what drives you to continue despite them? Like many people, I had to overcome many struggles in my life and I continue to. I don’t have it all together – I’m still a work in progress. I have learned to embrace a lot of my struggles because they make you who you are and who you are meant to be. Working dead-end jobs, and feeling like I wasn’t getting anywhere ultimately led me to this point in life. To finally get to a point where you feel like things are going great and then to have it taken away is something I dealt with. I finally had had enough, no more feeling sorry for myself. We all have a purpose and have potential to be amazing human beings, I just decided that I need to be just that – an amazing woman and even though there are times where it’s still hard, I have learned to keep that momentum that keeps me going – despite any setbacks I might face.
Views by Alex originally started out as a blog without content, (LOL) until one day I became fed up with the lack of colorful eyewear. For those of us that wear glasses but still enjoy being fashionable, our glasses are apart of our accessories, our look. But I was finding it hard to find glasses that were simple yet sexy and that came in more colors than black brown and tortoise lol. So, I decided to work on my own line where I would offer simple yet sleek, sexy and fun styles that came in many different colors.
Being a woman is hard on its own and that goes for any race. But, when you’re on the road to success, whether it’s the beginning stage or the end – so many people doubt you because while we have passed the “stay at home wife who has children” era, it’s still expected to have a decent job and yet come home be a wife and cook and clean. Well, I’m not that woman. I can’t wait to be married, but it will be with someone who understands that I still have my own identity and I do not live in his shadow just because I may carry his last name. So it’s extremely important to build something that is mine and mine only.
Just do it! Do it all. You will fail, but you will learn – and that’s the biggest reward. I would also suggest to place yourself around like-minded people and read as much as you can. You will be surprised at the possibilities that come your way.
“However I say to you: continue to love your enemies and to pray for those who persecute you.” – Mathew 5:44
I believe in sharing the stories of phenomenal women. That has been my story and I believe that is your story too. We want your journey here on the blog to help encourage others just like you and I. If you’d like to share that with us, please come over and share your story with us!