Hi there, guys! Ever wonder how to choose which colors you want to incorporate for your personal brand? Each color is tied with an emotional + psychological response, so it is crucial to understand the meaning behind each color before you commit it to your brand. For instance, you might want to avoid the color blue for your restaurant, as it is known to be tranquil + peaceful, rather than stimulating your appetite. Take a look at the colors below to discover which ones align with your brand vision.

BLACK

bold + powerful + sophisticated + dramatic + formal + classic + elegant

Black is the color or authority; representing power & elegance. Evokes a timeless & bold appeal, often used in fashion, editorial and luxury brands.

GRAY

techie + sleek + modern + futuristic + neutral + calm + conservative + open

Gray often seen in modern technology companies, conservative corporate settings; perceived as calming, sleek & neutral.

PINK

feminine + soft + gentile + sweet + playful + compassionate + healthy + beauty

Pink is known for its friendly & lighthearted appeal; feminine, soft & delicate. Bright and vibrant tones evoke a bold & modern appeal.

RED

love + passionate + dangerous + dramatic + dynamic + powerful + strong

Red is best used with brands that evoke passion & drama. Dynamic and powerful, known to stimulate appetite & draw attention. Be sure to use minimally, as it can be overpowering.

ORANGE

warm + playful + cheerful + friendly + energetic + happy + positive + confident

The color orange shows high energy; while not overpowering. Inviting, fun and playful, orange evokes energy & vibrancy – while also maintaining a friendly appeal.

YELLOW

sunny + lighthearted + joyful + energetic + cheerful + warm + positive + bright

Energetic & bright; yellow represents warmth, positivity + cheer. Evokes happiness + excitement. Great for restaurants (stimulates appetite) and used for all ages.

PURPLE

spiritual + abundance + luxurious + royal + wealthy + vibrant + majestic

Evokes serenity + artistry; creativity, royalty & spirituality. Darker tones are best used for luxury brands, while lighter tones are more feminine.

BLUE

reliable + harmonious + trustworthy + loyal + peaceful + tranquil + calming

Dependable, loyal + calm; great used on financial institutions, social networks, corporate industries & soothing/beauty spas.

GREEN

positive + environmental + calming + earthy + organic + fresh

Naturally alludes to positivity; easily represents “go”. Evokes freshness, balance and Eco-friendly brands. Also represents wealth + growth.

BROWN

natural + reliable + approachable + wholesome + warm + balanced + organic

Quickly associated with all things organic; seen as stable, reliable & approachable. Comforting, warm + often used as a substitute for black.