What is a Mood Board?

What is brand styling all about? It’s the visual personality in your brand or your project. If done properly, it will capture the message, vibe, and philosophy you want to communicate and attract the people you want. This series of posts will serve as a resource for those of you who want to learn more about how this whole design process works or want to know how to make the best out of it. Whether you’re a designer or someone who is interested in getting designs (or re-designs) for your business, blog, or project: this is for you!

What is a mood board?

A mood board is a type of collage that may consist of images, text, and samples of objects in a composition. Together, all of these elements help to provide a visual inspiration board. Three reasons to do it:

  • It will help you pull out some things that attract you, and therefore give you a better understanding of what inspires you.
  • It will help you structure that inspiration. You might be lost or have plenty of ideas, but the mood board will help you define what’s important.
  • A mood board helps you get closer to visualizing your brand identity, so it will save you time and avoid disappointment when designing it or hiring someone to.

Creating a mood board just before working on a logo or a brand identity,  is one of the most helpful things ever. Sometimes, it helps me to already imagine a finished idea for what was coming up next.